I attended the conference for the first time. I think we got what we paid for in Dan Weiden. The rest are the usual ad world creative egos — who cares? Creativity is not isolated to advertising and design disciplines. There is creative work being done in every industry, every profession, every level of the business world. Portland’s ‘creative economy’ is driven by much more than art and design. What about medicine? Banking (negative creativity)? Sustainability? Farming? Teaching and learning? Homelessness? Politics?
The best thing about thinking creatively is that anyone can do it. It’s about making intelligent connections combined with the freedom to express ideas. If this conference is going to be anything other than ad industry navel-gazing, it’s going to have to cast a very broad net. It’s a very diverse world. We may have a corner on the ‘creative’ label, but ideas come from anywhere. And the future belongs to those with the ideas.
I attended the conference for the first time. I think we got what we paid for in Dan Weiden. The rest are the usual ad world creative egos — who cares? Creativity is not isolated to advertising and design disciplines. There is creative work being done in every industry, every profession, every level of the business world. Portland’s ‘creative economy’ is driven by much more than art and design. What about medicine? Banking (negative creativity)? Sustainability? Farming? Teaching and learning? Homelessness? Politics?
The best thing about thinking creatively is that anyone can do it. It’s about making intelligent connections combined with the freedom to express ideas. If this conference is going to be anything other than ad industry navel-gazing, it’s going to have to cast a very broad net. It’s a very diverse world. We may have a corner on the ‘creative’ label, but ideas come from anywhere. And the future belongs to those with the ideas.
Posted by Jeffrey Smith | October 8, 2009, 10:01 AM